Sac Fashion Week

by: Kimberly Christophersen

Tadashi Shoji’s designs are known for being luxurious and elegant and his F/W 2012 collection at Mercedes Benz Fashion Week did not disappoint. Drop waisted dresses, knee length skirts, lacey material, delicate beading and rich jewel tones all set the mood for the romantic and sexy collection reminiscent of early 20th century fashion. The distinguished designer did a brilliant job of mixing vintage styles with modern edge for this collection. He took significant pieces from this era and re-created them in a modern way, producing garments that are marketable and desirable for today’s time.

Shoji’s floral prints were done digitally with inspiration stemming from a Chinese painting. The intricate detail in the lace gowns were aesthetically pleasing and highlighted his attention to detail.

The two show stoppers of the collection were a black gown with a plunging necklace of Venetian lace, which the designer deemed “covered up but still sexy,” as well as a metallic gold and black long sleeved gown.

Shoji incorporated other elements into the show to create a romantic and vintage atmosphere for the runway. A lace pattern was projected onto the wall and whimsical music played as the models floated across the runway. The makeup was mostly subtle except for a bold red lip. The hair was placed in a low romantic bun that lead hairstylist Rodney Cutler dubbed the “down do”. You can watch the full Tadashi Shoji F/W 2012 runway show here.

Original Article

by Danielle Martin

What if I told you about a collection that infuses secretary-like structure with girlish whimsy? Would you also believe me if I told you that some of the collection’s most notable colors are mustard and teal? You might think I was a little loopy. Or, you may have seen Carven’s Pre-Fall 2012 collection, where designer Guillaume Henry so expertly pulled together all four of these aspects among several others.

images via Vogue.com

Before we jump into a swoon-fest over all the opulent materials, let’s back up a little. Established by Carmen de Tommaso in Paris during the middle of the 20th Century, Carven has always been known for simplicity and an interesting use of proportion. The brand has a global reputation for high-quality garments as well as inventive designs. Interesting, right? When first established, Carven only made haute couture. As of 2010, Carven has preserved the spirit of couture but now makes ready-to-wear —which I am more than ready to wear. For more history of vintage Carven tip toe your way to Vintage Fashion Guild.

Zooming to the present, feel free to go ahead and take a look through Vogue’s slide-show of the Pre-Fall collection. Each and every piece is less than amazing. The whole collection has diverse yet cohesive color combinations including different shades of white, yellows and blues and blacks. And while the colors of the collection not gloomy like winter can sometimes be, the textures and materials are a reminder that they are mainly meant to be worn during the chilly winter.

It is apparent that though staple pieces such as a pea-coat (shown above) that Carven is truly now ready to wear. However, through exquisite details such as the more abstracted collar is evidence that they still have retained a hint of couture. To me this sounds like the perfect recipe for a perfect piece. I can’t think of anything better to wear while walking around town next Fall. Nothing could be more picturesque than wearing this mustard coat over a sweater dress with some chunky heels. Or perhaps for a more casual look with some dark skinny jeans and simple flats. Though, be warned: as much as you try to dress down a powerhouse label like Carven, it’s still going to exude delicacy. At the end of next summer, when I start looking for autumnal accouterments, you know where I’ll be looking to for inspiration.

Original Article

People often ask what is that motivates us to put on Sacramento Fashion Week. In this mini documentary, produced by Pavlo Films, learn about the ambitions and goals of our team through the point-of-view of our producers and partnering vendors.

CREDITS:
Produced by: Pavlo Films
Director: Pavel Pshichenko
Co-Director: Will Rodriguez
Editor: Pavel Pshichenko
Videographers: Pavel Pshichenko, Serg Pshichenko, Will Rodriguez, Sara Abrahamyan
Music: Foster The People - Pumped Up Kicks, M83 - Midnight City

IN THE VIDEO:
Speakers: Duane Ram, Caren Templet, Rowena Hiraga, Simone Vianna, Colin Thompson, Tim Engle, Igor Kondrya, Will Rodriguez
Models: Alesya Corsetti, Melissa Lewis, Anastacia Cortez-McMillin, Chelsea Dixon, Brianna Olenslager

Original Article

by: Bridgett Rex – Editor in Chief

As much as some of us may try to hide from the facts, it is safe to say that we have all been expert procrastinators at some point. All of us have had our share of events when we arrived “fashionably late”, and in those moments of panic that often accompany these actions, we would have loved to have someone reaching out to save us from the horrible mess. So yes, the big showcases are today, but we can come proudly prepared in any case! Great procrastinators of the Sacramento area, have no fear, for the Sac Fashion Week Guide is here!

Bippity Boppity Boo
While we would like to fantasize that with a loud whistle or wave of the hand a cab will immediately roll up to the curb to whisk us home, it takes a bit more work than that.

There are a large number of different cab services circulating in and around Sacramento, but I recommend Yellow Cab for any taxi needs. As a warning, they are definitely not the cheapest option, but the company is well-established and has a reputation for great service. Their website even allows you to calculate your likely fare! This brings us to the next tip:
Bring CASH.
You always should have a little cash on your person for emergencies. In this case, you should have enough for the cab and tip as well, saving you the worries of using a credit card. To travel cheaper, attend with your friends or plan with someone you know that you live near and share the fair!
Here is the link to Google maps. The address to the charming Elks Tower is 921 11th St Sacramento, CA 95814. Not only will this help ensure that your cab takes you there quickly and efficiently, but if you choose to use public transportation instead, Google maps is also a great resource for finding different potential routes.

A Breath of Fresh Air
When you are “rubbing shoulders” with other attendees, impressions definitely matter whether the goal is new friendship or professional networking. To that end, not only do you have to look presentable a great outfit, but you should also be conversation ready.

While gum is good, cute little mints are the more professional choice and guarantees minty fresh breath. While gum may do the same, chewing on some gum isn’t good etiquette. They are much more secretive and easy to get rid of quickly should you decide to grab a drink. But don’t forget, the best accessory you can show off is your smile. Everyone likes a positive attitude, so don’t be shy and crack a smile!

Rest Assured

Whether it is nerves or the decision to dance the night away that causes you to sweat, the shine from perspiration always tends to mess up the photos. Believe it or not, toilet seat covers make excellent blotching paper for your face. The best part about this is that you don’t have to go scouting for them at the store, as they are guaranteed to be there all night. So don’t let your dancing gleam outshine you!

Hungry to Party

The first after-party for Sacramento Fashion Week could not be planned at a neater place. The Mix in downtown Sacramento not only has an exquisite inside/outside venue, but even better is that Friday night means $19 Pitcher Party (serves 4). Perhaps the drink isn’t enough? Small plates are available until 11pm on Saturdays. allowing you to squeeze in an order right after the showcases are done.

Even with the light appetizers practically on-site, you may still be a bit hungry after it is all over. Luckily, De Veres Irish Pub is open until 2am and is a hop and a skip away If instead you have a hankering for Japanese cuisine, Sapporo grill is a just as close and scrumptious, though they are only open until midnight.

Whatever you decide for your main meals, I suggest carrying a little snack such as a cereal bar or some crackers, because it never hurts to have something for an emergency. That way you’ll be able to focus on the amazing show rather than your angry stomach!

Original Article

by:Jennifer Richardson

Can’t you just smell that fresh, warm spring air? Maybe not quite yet, but there’s no denying the fashion world has shed those chunky, winter layers and opted for bright hues and light fabrics. While February still has us enduring chilly breezes and soggy gray days, there are some fun and functional ways to brighten up your closet’s case of the winter blahs.

As much as we yearn for lightweight spring outfits, that rainy forecast calls for a coat. Here are some sensible outerwear options, which add a layer of spring style to your ensemble.

Cute patterns, saturated hues, light neutrals and indispensable denim can keep your mind on a warm spring day while keeping out those lingering winter breezes.
Accessories also have the ability to take a look from fall to fresh. Hats, in addition to keeping your mug dry and aiding you on those less than perfect hair days they can add a sense of season to your wardrobe.

Heavier wools and thick knits make perfect cold weather companions while straw and canvas materials on large brim hats and fedoras speak to spring and summer seasons. Adding a hat is a perfect finishing touch to nearly any outfit and, admittedly, seems to make us feel a bit more glamorous.
Since rain is one of later winter and early spring’s inevitability’s, it makes sense to carry something to keep dry during downpours. But there are umbrellas …and then there are umbrellas! Here are some examples of the latter.

Because it’s one of those less common accessories, umbrella designs allow for a more fun attitude and unexpected possibilities. Bright colors, bold shapes and cute designs all conspire in these functional pieces to turn those gray skies blue again.
Just because it’s raining doesn’t mean you’re only left with shoe options involving rubber boots and galoshes. Slightly more fashion forward water resistant options come in the form of Sperry Top Sider boat shoes.

Originally intended for damp boat decks, these comfortable cuties keep feet dry. And, in a plethora of patterns, designs and colors, they’re sure to hit the mark for any casual outfit.
While waiting for warmer days, these delightful accessories can help to survive those seemingly endless transitional months. There’s no doubt small pieces make a big difference in keeping your look fresh and ready for the next season.

Original Article

Ready. Set. Runway. SAC FASHION WEEK STARTS TODAY! Join us for your launch party tonight from 6-9pm at MiX Downtown. For the rest of the week’s events make sure you check out our website for times and locations. It’s going to be a great week! :)